The Canon

Masters

Curated creators who proved that simplicity is the ultimate sophistication. Their principles guide everything we build.

Industrial Design

Dieter Rams

1932— Present

Less, but better

Architecture

Ludwig Mies van der Rohe

1886— 1969

Less is more

Data Visualization

Edward R. Tufte

1942— Present

Above all else, show the data

Furniture & Film

Charles & Ray Eames

1907— 1988

The best for the most for the least

Philosophy

Martin Heidegger

1889— 1976

The question of Being

Design Philosophy

The Canon

2024— Present

Creation is removing what obscures